TONI BRAXTON: THE MOVIE EVENT

ONLINE / OUTDOOR / TV

From concept to photo shoot, design to execution and delivery of a full print, outdoor and digital campaign, Switch worked closely with Lifetime to help them achieve ratings success:
“It now stands as ad-supported cable’s top-rated movie in key demos since the January 2015 premiere of Lifetime original Whitney.
It also was the most tweeted-about program on television Saturday, with an 18% share of all Twitter TV activity, and has become the most tweeted movie for the television season to date, according to Nielsen.”
(Deadline.com)