CASE STUDY: DEN OF THIEVES

Sometimes crime is a matter of perspective.

CLIENT
STX Films, one of the hottest new studios in Hollywood.

OBJECTIVE
Design original key art, infusing new life into the heist movie genre by reimagining a face-off.


SOLUTION
Our approach, inspired by the parallel-editing style used throughout the film, was to emphasize that the good guys and bad guys were really a reflection of each other.

KEY ART
When our friends at STX said they needed a new take on this heist drama, we were glad to flip the genre on its head, literally. This poster (as well as related social media images) can be flipped and displayed with either the good guys or bad guys on top, depending on where it is being shown. Our goal was to suggest how crime is a matter of perspective.

RESULTS
The key art transcended the one-sheet and evolved into a social and outdoor campaign, emphasizing the duality of good and bad.