Other SWITCH Projects

For History’s live event, Evel Live – where Travis Pastrana will repeat Evel Knievel’s iconic, near-fatal, jump over the Caesars Palace fountain – we were faced with the challenge of creating key art that not only seems fresh and exciting, but also alludes to the original stunt performed in 1967. We worked closely with History to incorporate inspiration from the past when coming up with the composition, photo treatment, and even the custom 3D logo.

Aside from the online and print Key Art, we rolled out an animated digital campaign to drive tune-in to this event, which leads into Car Week. Here are a few static pieces from the Evel Live digital campaign:

Branding from live event: