From concept to photo shoot, design to execution and delivery of a full print, outdoor and digital campaign, SWITCH worked closely with Lifetime to help them achieve ratings success:
“It now stands as ad-supported cable’s top-rated movie in key demos since the January 2015 premiere of Lifetime original Whitney. It also was the most tweeted-about program on television Saturday, with an 18% share of all Twitter TV activity, and has become the most tweeted movie for the television season to date, according to Nielsen.” (

Photography by Stuart Pettican. Body double test shoot by Ben Cope.