Freeform \ Television
Esther and Benji are the quirky, millennial platonic duo who "navigate a world of perfect 10s as self-proclaimed 6s" – and they’re doing it alone together.
What did we do? Key Art \ Outdoor \ Digital & Social \ Illustrations
We emphasized the pair's juxtaposition not only with each other, but with the societal standards surrounding them in Los Angeles: rich, beautiful, talented, successful...all the things they're not.
Instead of the usual high production value ad campaign, what would happen if Esther and Benji were tasked with marketing their own show? These humorous, self-deprecating “cheap ads” appeared in print and on social media.