The Casteel Family Saga
Lifetime \ Movie Series \ Books
Nobody brings V.C. Andrews novels to the small screen like Lifetime. These long-awaited new movies come on the heels of the wildly successful adaptation of “Flowers in the Attic” series from a few years ago. Fans can finally get their fill with 5-movies premiering week after week this summer.
What did we do? Key Art \ Title Design \ Billboard \ Book Covers \ Digital
Create a cohesive campaign, including 5 pieces of key art (also to be re-printed as new editions of the book cover art), title designs, a combination ad for People Magazine, billboards and a full digital campaign (statics and HTML5 animations), as well as some social media animations of the main character from each movie.
This is a PREMIUM EVENT. It was essential to elevate and give it a theatrical feel.