Amazon Studios and Bryan Cranston really wanted to capture the spirit of this new family show, which encourages kids to get away from their electronic devices and go outside and get their hands dirty. Most of all, it’s all about the main character’s vivid imagination coming to life as a colorful fantasy.

From sketch concept to photoshoot art direction to design and high-res finishing, SWITCH went to dangerous lengths to deliver on this premise.

In addition to the vertical Key Art, we also made a horizontal version that serves as the show's official thumbnail on Amazon Prime and other digital platforms.