This Mile 22 campaign was inspired by the idea that this elite group of operatives “does not exist.” We took our inspiration from the look of long range surveillance drone photography and mixed in a bit of a glitchy “fax” look. Sometimes the craziest option is the best option.
Premiere Party Photobooth:
SWITCH went the extra mile and created a photo booth for the Mile 22 premiere after party that gave people the feeling of being in the poster. The sharable images were a hit with party goers. We even caught filmmaker Peter Berg going in there to get a photo with his son.