From concept to photo shoot, design to execution and delivery of a full print, outdoor and digital campaign, SWITCH worked closely with Lifetime to help them achieve ratings success:
“It now stands as ad-supported cable’s top-rated movie in key demos since the January 2015 premiere of Lifetime original Whitney. It also was the most tweeted-about program on television Saturday, with an 18% share of all Twitter TV activity, and has become the most tweeted movie for the television season to date, according to Nielsen.” (Deadline.com)
Photography by Stuart Pettican. Body double test shoot by Ben Cope.