Other SWITCH Projects

CASE STUDY: V.C Andrews Summer Movie Event

Now a major Lifetime movie event- this classic story of the Casteel family is by New York Times bestselling author and literary phenomenon V.C Andrews.

ABOUT THE CLIENT

Nobody brings V.C. Andrews novels to the small screen like Lifetime. These long-awaited new movies come on the heels of the wildly successful adaptation of “Flowers in the Attic” series from a few years ago. Fans can finally get their fill with 5-movies premiering week after week this summer.


OBJECTIVE

Create a cohesive campaign, including 5 pieces of key art (also to be re-printed as new editions of the book cover art), title designs, a combination ad for People Magazine, billboards and a full digital campaign (statics and HTML5 animations), as well as some social media animations of the main character from each movie. The challenge was to appeal to fans of the previous Lifetime adaptations of V.C. Andrews novels while diving deep to hint at multiple generations of family drama, underlying themes, and of course showcase the twisted darkness that everyone is expecting. This is a PREMIUM EVENT. It was essential to elevate this and give it a theatrical feel. 


 

 

PEOPLE MAGAZINE

 

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DOLL PORTRAITS

 

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